User experience best practices, wireframing and interactive prototyping, user testing, responsive web design, style guides, mobile interface design, content strategy, site mapping, interaction design, user research and statistical analysis, contextual inquiry, multivariate testing, project management and implementation, agile/SCRUM development methods, tree mapping, data and information architecture, user personas and card sorting, rapid prototyping, visual design, customer journey maps, user surveys, competitive intelligence research, app development planning
Sketch, Figma, Principle, Abstract, Zeplin, Slack, JIRA, Adobe XD, InVision Studio, Photoshop, Illustrator, Postman, Framer X, HTML5/CSS3, Xcode Storyboard, Android Studio, GitHub, Axure, Google Analytics, Basecamp, Webex, OmniGraffle, MS Office
Sr UX Designer, Activision-Blizzard
2018 - Present
Led UX and creative development for the company’s first non-gaming app, built on React Native, for both iOS and Android (Call of Duty Companion App). Designed, prototyped, tested and released within a 9 month period. Crafted experiences for responsive web and provided UX guidance to studios within the Activision family, including Bungie’s Destiny 2 online marketing presence. UX’ed and designed an Alexa Skill app for both voice-only and new Smart Screen products (https://tinyurl.com/callofdutyalexa).
Sr UX Designer, Hilton Worldwide
2015 - 2018
Influenced and led continuous experience improvements to a global leader in hospitality’s flagship Android and iOS apps. Guests at 5,000 properties in 103 countries and territories enjoyed persistent improvements and innovative first-to-market features that enrich the travel experience for millions of users every day. Constantly innovated on behalf of guests to deliver better searching, booking, and stay experiences and promote hospitality in the digital space. Played a central role in developing the company’s first web/mobile design system (https://fractal.hilton.com/).
Google Play Store review highlights: “Easy to use,” “helpful,” “good user interface,” “nice
features,” “convenient app”
LEad UX/UI Designer, Contract, Monger MArketplace
Guided the user experience and interface design for Monger Marketplace, an e-commerce platform with a reward program designed to help people pay off their student loans early through daily purchases. I focused heavily on the needs of internal employees and third party vendors by planning and designing a portal to manage inventory, adjust pricing, analyze sales performance, govern customer relations and community building, and oversee payment processing. Also worked on improving their customer-facing shopping site by employing modern and tested e-commerce techniques to increase conversions and sales.
Key responsibilities: Responsive and scaleable wireframes, interactive prototypes, UI design, prepare and moderate assets for developers, user research analytics, workshop future enhancements and features
UX Designer, Fender Musical Instruments
2014 - 2015
Supported the launch of a new direct-to-consumer, responsive e-commerce site for Fender
by designing experience improvements and innovation based on consumer behavioral
research, achieving a steady and substantial increase in sales KPIs and conversion rates.
Crafted prototypes of new digital products to influence executive level buy-in for new
business opportunities. Supported product databases and on-going marketing campaigns
through the creation and implementation of various design and code assets.
UX/UI Designer, Voice Media Group
2011 - 2014
Managed and improved the UX for 11 alternative news sites (including LA Weekly) by designing and launching entire site-wide redesigns, which led to significant increases in key performance metrics.Researched, planned and designed several native iOS + Android mobile applications from conceptualization to final interface assets which saw an improvement in metrics and mobile ad sales.Researched, planned and designed the UX for a local places and events website and app.
Project Manager, New Media Innovation LAb, Cronkite Journalism School, ASU
2010 - 2011
Led small teams of student employees and graduate students to craft various digital products for business and academic clients.Created and negotiated the sale of a downtown concierge and location app.
Web design intern, cloudnine marketing
Worked closely with a local entrepreneur to design and launch an online holistic health provider directory, leading to new business development and opportunities.Created design assets for a variety of business clients.