User experience best practices, wireframing and interactive prototyping, user testing, responsive web design, style guides, mobile interface design, content strategy, site mapping, interaction design, user research and statistical analysis, contextual inquiry, multivariate testing, project management and implementation,  agile/SCRUM development methods, tree mapping, data  and information architecture, user personas and card sorting, rapid prototyping, visual design, customer journey maps, user surveys, competitive intelligence research, app development planning


Apps and Knowledge:

HTML5/CSS3, Javascript (learning), Swift mobile development (learning), Xcode Storyboard, GitHub, Sketch 3, Adobe CC Master Collection, Axure, Google Analytics, JIRA, Basecamp, InVision, OmniGraffle, Demandware (e-commerce platform), MS Office


UX Designer, Fender Musical Instruments

   2014 - Present
  • Supported the launch of a new e-commerce platform by designing UX improvements based on consumer behavior research, achieving increased KPIs and conversion rates.
  • Created prototypes of digital product concepts, influencing new business objectives.
  • Helped support product databases and marketing campaigns through the creation and implementation of various design and code assets.

UX/UI Designer, Voice Media Group

   2011 - 2014
  • Managed and improved the UX for 11 alternative news sites (including LA Weekly) by designing and launching entire site-wide redesigns, which led to significant increases in key performance metrics.
  • Researched, planned and designed several native iOS + Android mobile applications from conceptualization to final interface assets which saw an improvement in metrics and mobile ad sales.
  • Researched, planned and designed the UX for a local places and events website and app.


Project Manager, New Media Innovation LAb, Cronkite Journalism School, ASU

   2010 - 2011
  • Led small teams of student employees and graduate students to craft various digital products for business and academic clients.
  • Created and negotiated the sale of a downtown concierge and location app.

Web design intern, cloudnine marketing

   Summer 2009
  • Worked closely with a local entrepreneur to design and launch an online holistic health provider directory, leading to new business development and opportunities.
  • Created design assets for a variety of business clients.



I worked with Drew for over three years and it doesn’t take long to realize that he is pure talent. The value he brings to the table is equaled only by his passion to create excellence. The user experiences and designs that he forges are meticulously done. Any company would be lucky to have Drew focus his attention on their products. It has been an honor to have him on my team and I wish him all success in his career.
— Jason Cox, Product Manager at Voice Media Group
Drew is an enthusiastic young UX designer. He worked on several projects at the New Media Innovation Lab at the Cronkite School of Journalism and I have hired him to do several other projects. Drew works quickly and efficiently. He is a good communicator and picks up new skills quickly.
— Retha Hill, Executive Director, Digital Media Entrepreneurship and Innovation, Walter Cronkite School of Journalism, ASU
Drew’s creative mind makes him a great asset to any work environment. His conceptual design skills are formidable, and he always has plenty of ideas at the ready to improve a project. His professional attitude combined with his friendly enthusiasm make him a pleasure to work with all around.
— Erynn Elizabeth Reitmayer, Colleague @ New Media Innovation Lab, ASU